Wednesday April 20 – Yale Club – 11:45 am
The Ad Blocking Wars. What are the Implications – Today, and Tomorrow?
Speaker: Scott Cunningham, SVP Interactive Advertising Bureau
No current marketing technology topic – perhaps other than privacy – arouses more controversy than ad blocking. Whether it’s the consumer seeking a non-commercial “safe space,” the publisher needing to monetize content, or the advertiser looking for a more targeted audience, seemingly everyone has an opinion to offer. We welcome Interactive Advertising Bureau (IAB) to update us on the current state of ad blocking -- the technologies, the "true" rate of consumer adoption, and the financial and political issues it poses – as well as what we might expect as the digital ecosystem responds and takes initiative. IAB’s presentation is certain to stimulate a very spirited discussion of the kind for which MIX is so well known.
Wednesday March 16 – New York Athletic Club – 11:45 am
What is 'Cognitive' Business? Enhancing Human Knowledge with Artificial Intelligence
Speaker: Stephen Gold, Chief Marketing Officer, IBM Watson
Watson is both the name of a natural language, question-answering supercomputer, and a game-changing marketing strategy for IBM. Mr. Gold will tell us why “Watson represents a new partnership between technology and people to democratize knowledge… revolutionizing the way we discover things learn new things, and make decisions - all at incredible scale.”
Data and information are proliferating at an unprecedented rate and it's simply overwhelming. Human beings, working with the technologies we have today, can't keep up. What if a system could help us reason over the universe of data that informs the decisions we make and the work we do, every day?
Wednesday February 17 - New York Athletic Club
The Content Advantage: How Brands Can Break Through By Combining Data and Creativity
Speaker: David Dunne, Founder and CEO, Velocidi (Photo to the right)
Moderator: George Wiedemann, CEO, Unified Agency
Bringing data insights together to create compelling content is a marketing game changer. Smart brands - and their agency partners - are beginning to deploy data strategies that select targets, tailor content, optimize the media mix, and ultimately drive measurable customer and prospect engagement.
Wednesday May 18, 2016 - New York Athletic Club - 11:45-2:00 PM
Device-Respect: How to Reach Connected Consumers Across Screens
Speakers: Rachel Glasser, Partner, GroupM; David Weinstein, Director of Engineering, Adobe Systems
Moderator: Lou Mastria, Executive Director, Digital Advertising Alliance
Odds have it that at this moment, you - along with 58% of the rest of the population - are interacting with MIX using two or more digital devices. Will we properly recognize you as the same customer across that smartphone, computer and tablet - or will we screw it up and lose your business? In today's cross-screen world, connecting TO you has never been easier; but for marketers and publishers, connecting WITH you has never been more challenging. MIX has put together an all-star panel from WPP's GroupM, the word's largest media buying organization, Adobe, the leading web analytics software platform, and the industry's self-regulatory arm, the Digital Advertising Alliance. Our panel will:
Break down the many implications of this new, cross-screen reality.
Explain technology advances that help marketers meet this challenge.
Offer strategies to effectively connect with audiences across screens.
Discuss how to transform this challenge into a key competitive advantage.
Wednesday December 14
Presenter: John A. Greco, President and CEO, Direct Marketing Association (DMA)
John Greco, a veteran marketing industry and trade association executive, will be our holiday luncheon speaker. John Greco is President and CEO of the DMA. He will be bringing us the winning ideas from this year's Echo awards. He'll also lead a discussion about the new DMA strategic plan, it's focus on improving the image of the industry, and how it can help everyone in direct marketing.
Wednesday November 9
Is Customer Loyalty Dead in the Age of e-Commerce?
Presenter: Seth Radwell, President, Scholastic Inc.
Seth Radwell, President of e-Scholastic believes that consumer commitment is alive and well -- online. He has had a hand in the metamorphosis of continuity and negative option marketing techniques transforming them into customer-centric systems that deliver a profitable business with attractive customer lifetime value. Mr. Radwell is a veteran e-commerce and publishing executive. He was a key player in the transformation of Bookspan, taking it from a paper-based direct marketing book club to a successful multi-channel business. He has also delivered new models of commitment that have developed Doubleday Interactive and booksonline. As a business executive in the forefront of commitment marketing online, Mr. Radwell will also show us examples of the growing breed of new marketing models - from Netflix to Match.com, from Morningstar.com to Zooba. These businesses provide new models for marketers that are between traditional continuity and traditional subscription models ? with a critical twist.
Wednesday December 13
Seven Critical Drivers of 21st Century Marketing
Presenter: Jerry Shereshewsky, Ambassador Plenipotentiary to Madison Ave, Yahoo!
New media, new measurements and new technologies combine to create a complex environment for marketers to navigate. If you are bewildered by a broad array of critical drivers for marketing in the 21st century, then you'll want to hear Jerry Shereshewsky talk about the integration of permission marketing, world of mouth, social media, UGC (user generated content), long tails, and behavioral targeting as it applies to the marketing framework. Jerry will deliver the good news that the changes are more cosmetic than real. As Yahoo's Apostle to the Gentiles and Ambassador to Madison Avenue, Jerry will assure direct marketers that they have the right stuff to make 21st century marketing work.
Jerry has been associated with breakthrough marketing ideas in every phase of his distinguished career. In 1981, he ran the Atari account at Young & Rubicam. He rose to senior vice president, working on such accounts as General Foods, Frito-Lay, Johnson & Johnson and Gillette. As VP/Marketing Special Products at Bertelsmann Music Group, Jerry ran the company's sales promotion efforts and created one of BMG's first web sites. During his tenure at Wunderman Worldwide, Jerry developed and launched Gevalia Kaffe for General Foods. He conceived and helped create a soft drink brand, Mello Yello, for the Coca-Cola Company. Jerry was also senior vice presdient at Burson-Marsteller. He helped make Yoyodyne the premier direct marketing promotion company online, which led Yahoo to buy them. Jerry serves on the Board of Directors of The Direct Marketing Association, as well as the Dean's Advisory Board at the University of Wisconsin School of Business and the Advisory Board for the AdCenter at Virginia Commonwealth University. Jerry is also a Board member of the NY American Marketing Association and its EFFIE award program.
Wednesday June 3 - New York Athletic Club- 11:45 am
A Game Plan for Winning as a Modern Marketer
Presented by: John Ellett, CEO of nFusion and author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents
Technology has always changed how marketing works. We are entering the era of Marketing 5.0 in which marketing cloud technology and rich customer data are enabling brands to meet the expectations of today’s demanding consumers and business customers – treat me like you know me and deliver highly relevant personalized experiences at every touch point. Like previous eras, getting to the Marketing 5.0 world (or what many call modern marketing) will be full of challenges, including:
Overcoming status quo organizational behavior
Spanning departmental silos
Integrating fragmented technology
Building function competencies
This presentation will provide a framework for marketing leaders to guide them through process of building capabilities to win in the age of modern marketing.nd edit me. It's easy.
Wednesday April 15
We’ve Arrived: The ‘Big’ Business of Analytics & Targeting Data, Large & Small.
Speaker: Alex Sheidler, Winterberry Research.
Wednesday March 11
‘A Conversation with Stuart Elliott – Former Advertising Columnist of The New York Times’
Speaker: George Wiedemann, CEO, UMarketing
Advertising… our interpretation and understanding of the word has been redefined during the last 25 years, and even more so the last 10 years, by big data, technology, addressable media, consolidation and “fractionalization,” and consumer empowerment. Who better to comment on what’s transpired, and what may be ahead, than Stuart Elliott, who recently left The New York Times as its advertising columnist and reporter, a position he first held in 1991. During his tenure, Mr. Elliott covered every innovation in advertising from the advent of digital media to the rise of native content – from the emergence of giant adverting holding companies, the participation of consumers as creators of advertising content, to the shifting of media buying to programmatic exchanges. In this conversation –George Wiedemann of UMarketing discusses with Mr. Elliott today’s advertising opportunities and challenges, based on thousands of interviews and observations he has chronicled for our times.
Wednesday February 11 - New York Athletic Club
"Radio on Steroids - Combining Radio with the Web to Supercharge Sales Growth."
Speaker: Dave Newmark
Radio might be over 100 years old, but some of today’s hottest direct brands are using it more than ever. Consider E-Harmony, GEICO, ProActiv, SleepNumber and Quicken Loans. Even internet startups and other small businesses are finding big success with radio. How do they do it?
1) Using radio as a powerful drive to web
2) Leveraging a new online bidding technology for buying radio at remnant rates.
Put the two together and you have “radio on steroids.”
At the center of this revolution is Dave Newmark. Dave grew up in radio advertising and is the inventor of that new online bidding technology, called Bid4Spots. His other business, Newmark Advertising, is the leader in endorsement radio – ads read by a notable personality who recommends the product.
Wednesday December 16 - Ruth’s Chris Steak House
Holiday Luncheon and 2016 Planning Meeting
A festive get-together at Ruth’s Chris Steak House for new and veteran members and open discussion on content and goals for the upcoming year.
Wednesday April 23
Innovation: How MassMutual is Using "Human Data" to Drive Double-digit Increases in Response and Engagement.
Speaker: Ernan Roman, President, Ernan Roman Direct Marketing.
Take part in a conversation about marketing innovation. Join Ernan Roman, Marketing Hall of Famer and cited among the “2014 Top 40 Digital Luminaries” by the Online Marketing Institute, and Kris Gates, Vice President Customer Experience at MassMutual, for a thought-provoking discussion. Based on several thousand hours of Voice of Customer research conducted by Ernan's firm, ERDM, for clients such as MassMutual, IBM, QVC and Norton AntiVirus, it appears that consumers, BtoB and BtoC, want deeply personalized communications and experiences with brands. And notwithstanding privacy concerns, they are willing to provide significant business or personal information to enable brands to deliver these experiences. So, it's not about BtoB or BtoC or Big Data. It's about BtoH…using Business to Human data to drive personalized customer experiences which result in significant increases in response and engagement. Kris Gates and his team are driving MassMutual's transformation from transaction-based communications to true personalization, based on two strategies; engaging customers to opt-in and provide their preference information and, providing proactive value at key points in their customer journey. Kris will share the dramatic results these strategies have achieved for MassMutual. About Ernan Roman Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), was inducted into the Marketing Hall of Fame based on the dramatic results companies achieve with three Customer Experience methodologies he created: Voice of Customer Relationship Research, Integrated Direct Marketing and Opt-in Marketing. Ernan is an industry thought leader, author of "Voice of the Customer Marketing", and author of the widely read, Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”. Named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries”. Named by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”. ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue. Clients include IBM, MassMutual, QVC, NBC Universal, Microsoft, Norton AntiVirus and Songza. As a leader in providing VoC research-based Customer Experience guidance, ERDM has conducted over 10,000 hours of interviews with client’s customers and prospects to gain an in-depth understanding of their expectations for high-value relationships. His other books include “Opt-in Marketing” and “Integrated Direct Marketing”. About Kris Gates Kris Gates, VP, Consumer Experience Marketing, joined MassMutual in 2006 and is currently VP of Marketing, focused on the consumer experience for the Retirement Services Division. His responsibilities include development, execution, and measurement of marketing strategies designed for employees of companies offering MassMutual retirement and insurance products. Prior to assuming his current role, Mr. Gates served as AVP, Customer & Interactive Marketing, where he was responsible for the touch points making up the distribution, plan sponsor and participant experience. Before that, he spent 3 years focused on the distribution marketing of retirement plans. Previous to joining MassMutual, Mr. Gates spent 2 years as a Marketing Manager in the HR consulting industry, where he developed employee marketing campaigns and programs for Fortune 500 clients. Before that, he spent 5 years as an Institutional Product Administrator at JP Morgan Investor Services. Mr. Gates holds a Bachelors Degree in Business from Western New England College.
Wednesday December 10
"Holiday Cheer” and a marketer’s perspective on an analyst’s dream: “Using Offline Data to Improve Online Results.”
Speaker: Gary Skidmore, former President & COO of Harte Hanks and currently a strategic advisor to Data-as-a-Service (DaaS) provider DataMentors among other firms.
JOIN US: “Holiday Cheer” and a marketer’s perspective on an analyst’s dream: “Using Offline Data to Improve Online Results.” In this presentation, we’ll hear from veteran marketing exec Gary Skidmore, former President & COO of Harte Hanks and currently a strategic advisor to Data-as-a-Service (DaaS) provider DataMentors among other firms. Gary will address how offline data is applied in online environments. Three main takeaways: 1. How to leverage existing offline customer data to find new customers online, especially on mobile 2. How to create synergy across all channels to create a seamless experience for customers and increase the efficiency of each advertising channel 3. How to strategically coordinate channels to more effectively target new customers Presentation Description: The two most common customer challenges companies face are: “How do you retain your best existing customers?” and “How do you acquire more new valuable customers?” • Gary will describe how to combine CRM, demographic, and behavioral data to leverage existing offline customer data to find and acquire new online customers and increase revenue -- all without increased ad spend. • Tests show between 25%-75% increase in revenue, with up to 25% less spend on paid search, when applying offline data online. • To retain valuable customers, Gary will explore the importance of different channels for different customers and how to activate targeting efforts across multiple channels. • Though the current industry focus on the multichannel experience is around attribution, how you activate across those channels to create a seamless experience for a consumer is arguably even more important. • Lastly, Gary will explore case studies to examine the power of activating coordinated ad campaigns across channels to drive success. Speaker: Gary Skidmore Gary Skidmore provides corporate development; business development and product creation advise to private equity and venture capital backed adtech software and information service companies. Current clients include DataMentors, a Data-as-a-Serice provider and Adlucent, a performance-based retail marketing technology and analytics service and software company. Skidmore was COO of The Dachis Group a social marketing optimization software solutions company. Previously Gary was president of Harte Hanks, a global, multi-channel database marketing company (NYSE:HHS). Gary began his career in 1976 as vice president of marketing for Sweet Publishing and founded Select Marketing in 1981 which was eventually acquired by Harte Hanks.
Thursday October 23
The B to B Revolution: 5 Essential Strategies For Marketing Success
Speaker: Ruth Stevens
The Sales Rep has lost control of the first 70% of the marketing process. So begins Ruth Stevens, in her groundbreaking analysis of the new, dramatically-changed B to B playing field. Ruth is leading the two-day B to B Intensive curriculum at DMA 2014, and has prepared this special, C-Level presentation just for us at DMIX. As Ruth explains, today’s B to B buyer no longer relies on the sales rep to be familiar with product choices, competitive advantages and price points – they research all of that in advance on the web. So how do you leverage your sales and marketing infrastructure to succeed in this new environment? With these 5 essential strategies: 1. Content marketing 2 IP-address based digital customization 3 Account-based marketing 4. Next generation data sources 5. Systematic lead nurturing Ruth will explain how to make them all work together to reclaim control of the B to B buying process, and drive sales upward. Whether you’re in a large enterprise, an SMB, or a marketing services provider, you’ll find this presentation to be mind opening. About Ruth: Ruth P. Stevens was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She’s a guest blogger for Harvard Business Review, Biznology and Target Marketing Magazine, and is the author of two business books, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She studied marketing management at Harvard Business School and holds an MBA from Columbia University.
Wednesday May 21
"Content Marketing Solutions"
Speaker: Robert Levin, Chief Executive Officer, RSL Media LLC
Content Marketing Solutions Everyone talks about content marketing, but where do you start? What is the best approach to engaging small businesses? How has business changed over the past 5 years and what can we expect in the future? What can we learn from New York City’s top entrepreneurs? Robert Levin is the CEO of RSL Media LLC, providing content marketing solutions to companies targeting small businesses. If anyone knows about this topic, Rob does! Prior to selling the company in 2014, Levin was the CEO and publisher of The New York Enterprise Report, which he founded in 2003 to serve the needs of the small business community. NY Report was the media that catered exclusively to decision makers in the New York tri-state area’s small and midsize business market. In addition to its print and online properties, NY Report also produced events for business owners including the Small Business Awards. Prior to launching NY Report, Levin was the CEO of Profile Pursuit, a custom magazine publisher whose clients included Crunch Gym and the ATP. Levin was a member of a three-man team that raised $4.4 million from venture capital and institutional investors for PenOp, a software developer based in New York and the U.K. He also served as COO of NutriPlus, LLC, an international marketer of personal care products. Levin began his career as a tax consultant in Arthur Andersen LLP's Enterprise Group, assisting clients with tax and business issues associated with growing companies. A certified public accountant, Levin was born in Brooklyn, N.Y., and earned his BS from SUNY Albany and his MBA from The Anderson School at UCLA. Robert Levin Biography Robert Levin is the CEO of RSL Media LLC, which provides content marketing solutions to companies targeting small businesses. Until he sold the company in 2014, Levin was the CEO and publisher of The New York Enterprise Report which he founded in 2003 to serve the needs of the small business community. NY Report was the media that catered exclusively to decision makers in the New York tri-state area’s small and midsize business market. In addition to its print and online properties, NY Report also produced events for business owners including the Small Business Awards. Levin began his career as a tax consultant in Arthur Andersen LLP's Enterprise Group, assisting dozens of clients with tax and business issues associated with growing companies. A certified public accountant, Levin was born in Brooklyn, N.Y., and earned his BS from SUNY Albany and his MBA from The Anderson School at UCLA.
Wednesday March 19 - Yale Club - 11:45 am
Marketing in the C-Suite: How Responsible Data Stewardship Drives Business Leadership
Speakers: Direct Marketing Association Chairman and Alliant President & CEO JoAnne Monfradi Dunn; Sal Tripi, Assistant Vice President of Digital Operations & Compliance, Publishers Clearing House; and Stephanie Miller, SVP, Member Communications and Engagement, DMA.
We have a challenge of perception in our field. It’s one of trust and effectiveness. Consumers are growing ever more skeptical of brands. Lawmakers also are on the hunt. While lifespans are improving, Chief Marketing Officers need to hang onto their jobs. Yet if there’s one ingredient that makes a positive difference in all of these areas, it’s (in) the data. Without a doubt, information is fuel that drives marketing success – and data is perhaps each marketing business’s most important attribute, beginning with data on its own customers. With such a vital asset, one might think that data stewardship – the responsible collection, storage, transfer and use of such data – is a top priority of CMOs. Yet, too often, marketers rely on IT and legal departments to drive marketing data governance.
JoAnne Monfradi Dunn
Wednesday December 8
Improving Your Ecommerce Using Social and Technology
Speakers: Scott Ingram, Sales Director of Bazaarvoice
What do Best Buy, Dell, USAA, Macy’s and P&G all have in common? They have efforts underway to manage customer communications online. Scott Ingram, Sales Director of Bazaarvoice, Austin will discuss how building online communities is becoming an essential component of the marketing mix.
Wednesday Ocotber 27
A Location Based Marketing Road Map - What's Next?
Speakers: Claudio Schapsis, founder and CEO of BDNooZ LBS Strategies
We have entered a time when direct marketing encompasses a more comprehensive view of customers than ever before. Via satellites and the internet, navigation data links the virtual and real world, allowing marketers to “hyper-target” customers. Today, leading edge marketers are not simply focusing on who the customer is and what they are most interested in – smart marketers are hyper-targeting by now adding customer proximity and time to more effectively calibrate contact strategies. With Claudio, we will discuss marketing initiatives that are revolutionizing marketing thinking, including:
Offering discount tickets to football fans who are close to the stadium, minutes before the game
Sending a beer coupon to New Orleans Saints’ fan-page members who are at the stadium, every time the team scores a touchdown
Driving customers to your store when they are nearby, through the aisles, to a particular shelf…
Wedesday September 8
Database Marketing Meets the Web: The Path to Enlightened Action.
Speakers: Marc Engelsman from Digital Brand Expressions; Casey Carey from Webtrends
During this interactive session, we will review proven data-driven methods to generate greater performance of web properties and ultimately increase sales. Our speakers will uncover practical techniques for measuring how effectively brands are utilizing “findability” techniques to drive sales and review smart analytics to improve search marketing success. We will discover the path to greater ROI via the web by leveraging predictive modeling and behavioral-based targeting. Specific client case studies and current marketing research will be reviewed by our panel.
Attendees will learn how to:
Test Web-based programs and track results
Translate Web stats into actionable insights including behavioral targeting and personalization
Spark creative thinking from data and analysis gleaned from web traffic tools
Wedesday May 12
Speakers: Professor Maya Mikhailov (NYU), Steven Kietz (Woodbury Advisors LLC), and Annette Tonti (MoFuse)
DMIX is proud to present three mobile marketing experts in an interactive panel format. Our esteemed panel members offer perspectives hailing from the college classroom to the front lines of global operating concerns. They will address the following questions and more:
How is mobile marketing evolving?
Who is using mobile marketing today and how are these companies addressing the challenges of different standards across mobile platforms?
How are companies calculating ROI and justifying mobile expenditures?
How will we see location based marketing efforts evolve? Is foursquare the future?
What are the best practices for launching mobile marketing campaigns?
Wedesday February 17
Search: It has changed the game!
Speakers: Michael Ferranti, CEO at Endai Worldwide; Chris Humber, Group Director of SEO; Ben Kirshner, Founder and CEO of Elite SEM; Jon Queen, recognized online marketer specializing in Search Engine Optimization, online reputation management and e-marketing reporting and analytics
Our expert panel will discuss how companies are using S.E.O., S.E.M. and email to increase sales.
Wedesday April 21
Marketing Innovation at the Speed of Light - Preparing for the 1-1 Future.
Speakers: Michael Della Penna (formerly CMO at Epsilon), Toni Hess (Rosetta), and Andrea Simon, Ph.D (Simon Associates)
On April 21st, we will have three leading change agents discuss how they have broken the old cookie-cutter molds of marketing methods and leveraged new digital channels, effectively changing the way companies think. Our esteemed panel members are hands-on practitioners who have offered to share some fascinating case studies with us.
Michael Della Penna
Tuesday November 13
"Tech Start-ups: Acquisition and Engagement."
Speakers: David Rose, CEO of Gust
David S. Rose is the founder and CEO of Gust. David is a serial entrepreneur who crossed the aisle to become one of the country's leading angel investors... and then crossed back to found Gust, filling a major need in the rapidly growing world of early stage investing. As an entrepreneur, David has founded half a dozen companies since his first one at the age of ten, and has personally raised tens of millions of dollars of venture, strategic and institutional capital. He was named to the Inc 500 list as CEO of one of the country's fastest growing private companies, and has been described as a 'world conquering entrepreneur' by BusinessWeek. As an angel investor, David founded and chairs New York Angels, one of the largest and most active angel investment groups in the US. He has personally invested in over 70 early stage companies, and serves on the boards of directors of KoolSpan, Magnify Networks, Social Bomb, comiXology, and Pond5. Outside of Gust, David is Managing Principal of Rose Tech Ventures, Chairman of Egret Capital Partners, and Track Chair for Finance, Entrepreneurship and Economics at Singularity University. He has been dubbed "The Pitch Coach" by BusinessWeek for his work with early stage entrepreneurs, a "top dog in tech"; by Crains New York Business, and "patriarch of Silicon Alley" by Red Herring magazine.
Wednesday Decebmer 12
“Get Smart on Mobile Payments.”
Speakers: Adam Elboim, Director of Marketing at Payfone; Philip Norman, Vice President of New Product Development, American Express
Payment systems are crucial to our collective successes in direct marketing & e-commerce. That used to mean credit cards. But more and more it means a mobile payment platform – either using a mobile device WITH a credit card, or in some cases using a mobile device INSTEAD of a credit card. Either way it represents a dizzying array of new technologies, opportunities and competitive challenges. To help us to understand what’s going on, we’ve invited Adam Elboim, Director of Marketing at Payfone and Philip Norman, Vice President of New Product Development, American Express to sort it out for us.
Tuesday October 2
The Past, Present, and Future of Marketing.
Speakers: Robert Solomon, President of Solomon Strategic
In 1993 author, consultant, and executive coach Robert Solomon delivered a speech at the Direct Marketing Association’s Annual Conference, called The Geopolitics of Marketing Integration. In it he predicted what the future held for advertising and direct marketing agencies. It is now nearly 20 years later. Was Robert right in his forecast? Join us for a provocative, occasionally controversial, yet ultimately affirming look at what was, what is, and what will be for our business as Robert lays out his vision for what growing and competitive agencies look like, how corporate marketing departments will organize in the future, and what it takes to achieve success.
Wednesday March 28
Speakers: Matt Blumberg, Chairman and CEO of Return Path, Inc. and Chairman of the Direct Marketing Association
Most of the session will be devoted to a discussion of email as a marketing channel. Why does the channel remain the #1 ROI generator for marketers? What does its ecosystem look like and why is it different from both traditional media and the rest of the Internet? What challenges do companies face in using the channel? And finally, with the rise of mobile and social, what does the future of email look like?
Tuesday May 15
Speakers: Ken Chenault, Chairman of the Board and Chief Executive Officer of American Express Company
Ken will share his perspective on the impact of ecommerce on American Express's business, a discussion that you will not want to miss!
Wednesday February 8
Speakers: Ron Volper, Ph.D
Ron Volper will discuss ways to increase sales in a down market. Come learn what Ron has taught to 90 Fortune 500 companies and gain insights from his new book Up Your Sales in a Down Market: 20 Strategies from Top Performing Salespeople to Win Over Cautious Customers.
Wednesday March 30
Why Your Social Media Program Isn’t Working: The 10 Most Common Mistakes
Speakers: Drew Neisser, CEO of Renegade, LLC
Drew Neisser is CEO & Founder of Renegade, a NYC-based agency that helps client cut through the chaos of social media to deliver genuine business growth. An early proponent of non-traditional marketing approaches, Drew has helped four clients be recognized as Guerrilla Marketers of the Year by BRANDWEEK and is currently leading social media and marketing consulting engagements for a long-list of blue chip clients. At Renegade, he launched the AXA Gorilla on Twitter with audio tweets, helped Toasted Head become one of the most popular wines on Facebook, originated The Optimist Network for Cablevision and rolled out the BankCab for HSBC. Drew also has a knack for penning catchy tag lines including “Where Family Comes First” for Family Circle, “We’ve Got Your Back” for Colonial Insurance and “Great tech support. Good karma” for iYogi.net. Drew has spoken at numerous industry events including Social Media Week 2011, DC WEEK 2010, BRANDWEEK’s Next Big Idea Conference, the IAAA “Out of the Box” conference in Amman, Jordan, WOMMA’s Boot Camp and the NYAMA Guerrilla Marketing roundtable. He has also led panel discussions for The CMO Club, Duke Club of NY and the Columbia Business School Alumni. Drew is also frequently quoted in the press including recent appearances on Nightline and ABC World News Tonight. Drew is a top-10 blogger on FastCompany.com, writes regularly for MediaPostand maintains TheDrewBlog.comwhere he aggregates stories on Marketing as Service, a philosophy he champions to all who will listen there and via his tweets @DrewNeisser. Drew earned a BA in history from Duke University and lives in Manhattan with his wife, teenage son and the agency’s mascot, a French bulldog named Pinky.
Wednesday December 7
Speakers: Greg Verdino, futurist, strategist and author of microMARKETING: Get Big Results by Thinking and Acting Small
DMIX's Holiday Luncheon is your opportunity to get straight, put-it-into-practice-now techniques and tactics. And not from the usual gaggle of consultants, agency social media savants or platform vendors (you've been to that panel a few too many times already). Come and get it from a guy who 'wrote the book, Micromarketing: Get Big Results by Thinking and Acting Small that client-side marketers are using to deploy social programs for their companies today.
Wednesday October 19
Speakers: Rakesh Kaul, CEO Spherenomics, former CEO, Hanover Direct, and Senior Advisor, Carlyle Group
Rakesh K. Kaul is a Senior Advisor and Board Member of Life Line screening (www.llsa.com ) a leading, consumer direct, preventive health screening company. He is Chairman ofSpherenomics LLC which since 2001 has focused on Cross Border Business Ventures in a principal capacity including serving on the Boards of Estee Advisors(www.EsteeAdvisors.com ) Vice Chairman IDSUK (www.idsuk.co ) and Chairman Valley Paints in Bangalore India. He has served as Senior Advisor to The Carlyle Group(www.Carlyle.com $ 91 B) Consumer and Retail Group from 2007 to 2010. He has served as Senior Advisor and Board Member of Oriental Trading Co. (www.orientaltrading.com ) a $600MM direct/ecommerce marketer of Educational and Party Goods Supplies 2007 to 2011. He served as the President and Chief Executive Officer and Member of the Board of Directors for Hanover Direct, Inc. ($ 600MM) in Weehawken, New Jersey, from March 1996 to December 2000. Starting in 1992, Rakesh served as Executive Vice President, Chief Administrative Officer, and Member of the Board of Directors for Fingerhut Companies ($ 2 B) in Minneapolis. In 1994, Rakesh was promoted to Vice Chairman and promoted again in 1995 to Chief Operating Officer where he served until March 1996. He was the founder of Metris Credit Cardcompanies which generated a Market cap of $1.6 B. From 1987 to 1992, Rakesh held senior management positions with Shaklee Corporation ($ 700MM) in San Francisco. He served as Senior Vice President, Corporate Strategy and Finance/Chief Financial Officer and was a Board Member. During 1976 to 1987, Rakesh was with Beatrice/Hunt-Wesson, Inc. ($ 2.5B), as Director for Corporate Development and Planning as well as serving in various financial positions. Rakesh received his undergraduate degree from the Indian Institute of Technology in New Delhi, India. He received his M.S. from Brown University and was awarded his M.B.A. from theUniversity of Chicago. He has a CPA from the State of California. His community service involvement has included memberships on corporate Boards such as Smith & Hawken, I-Behavior and community Boards including the Bay Area United Way, and the Direct Selling Association. He was a member of the Board of Directors of the Ordway Music Theatre in St. Paul, Minnesota. He was a Trustee of the Asian Art Museum in San Francisco as also a Board member of the Direct Marketing Association Finance Committee. He was an Executive VP and Board Member of the Association for Corporate Growth. He was a founding contributor to the Chair of India Studies at Berkeley and CASI at the University of Pennsylvania. He is a President’s Circle Member of the Asia Society, New York, a Charter member of TIE and the US Group. He served as Board member of the Dwight Englewood School and served as Co-Chair of their Major Gifts Campaign. He is active in supporting refugees in the state of Kashmir India and was Co Chairman of The Arts of Kashmir Exhibition 2007 at the Asia Society. He is the Co-Chair for the IIT Delhi Excellence Foundation in North America. Speaking engagements have included Merrill Lynch Seminar December 12th 2009 on Emerging Markets M&A; The Financial Times and Merger Market, October 30th 2008, Speaker and Judge for Annual Private Equity and merger awards; Global Mid Market M&A, October 23 2008 Speaker; The Economist, India Business Roundtable October 17 2007, Speaker.
Wednesday September 14
“The Next Marketing Revolution: How iDirect Can Change the World.”
Speakers: Stan Rapp, co-founder of Rapp Collins, Chairman Emeritus of Engauge, author and member of the DMA Hall of Fame.
A global marketing icon, Stan Rapp is co-founder of Rapp Collins, where he served as CEO for 23 years. He is a member of the Direct Marketing Association Hall of Fame and was named one of the 101 individuals who shaped advertising in the 20th century by Advertising Age. His global bestseller, MaxiMarketing, first predicted the change from mass marketing to a new one-to-one model a generation ago. His latest book, edited for McGraw-Hill, Reinventing Interactive and Direct Marketing, introduces a visionary iDirect Marketing paradigm for the digital era.
Wednesday May 18
"How to Use Voice-of-Customer Insights to Create Customers who Care, Spend and Stay."
Speakers: Ernan Roman, Author and President of Ernan Roman Direct Marketing.
We’re closing the DMIX fiscal year with a fabulous event: a groundbreaking presentation by relationship marketing thought leader, Ernan Ronan. It’s based on his latest book: “Voice of the Customer Marketing: A Revolutionary Process to Create Customers who Care, Spend and Stay." You’ll learn:
How innovative marketers such as Threadless, IBM and Songza are leveraging Voice of Customer insights to drive double-digit sales increases
The 4 mega trends marketers must incorporate into their Relationship Marketing strategies.
Critical Voice of Customer insights for improving your Relationship Marketing, Social Media and Multichannel strategies.
The 10 Point Check List to guide your Customer Engagement strategies.
Given Ernan’s reputation as a top author and presenter, and the DMIX heritage of spirited dialogue, this workshop is certain to be highly interactive and thought provoking. In addition, following our long tradition of encouraging college students to pursue careers in Direct Marketing, we will be awarding DMIX Scholarships to the winners of our Collegiate Award Program.
Wednesday February 9
Improving the Customer Experience Through Emotional Engagement
Speakers: Colin Shaw from the London based company Beyond Philosophy.
Direct marketers rely on behavioral stimuli to reach beyond simple motivational advertising. We seek to understand consumer mindset, both emotional and subconscious, to improve the customer experience. Understanding consumers at this level is what distinguishes truly great companies from merely good ones. Colin Shaw, founder of Beyond Philosophy™ and noted author and entrepreneur, will explain how organizations have come to better understand consumer behavior and in so doing, master customer experiences through emotional engagement. He will present this by showing us:
How to map the emotions you are driving in business interactions
How to identify emotional cookies that transform customers to advocates
How social media has increased the importance of understanding customer emotions
Colin’s thought provoking presentation will help you transform your own organization and share insights with your clients. It will enable a more customer centric view and in so doing, your ability to create more successful online and offline campaigns. This truly is a do not miss session, so please join us!
Wednesday December 11
"Entrepreneurs Meet the Marketers"
Speakers: Colette Malouf, Haute Hair Accessories and Jewelry Designer; David Klein, Co-founder of crowd-sourced education loan start-up CommonBond; and Nick Taranto, Co-founder of gourmet meal delivery service
Wednesday October 30
"The Timeless Truths of Scientific Marketing"
Speakers: Lawrence M. Kimmel, Executive Director at Hawkeye
In life and in marketing, things change. Technology advances. Behavior evolves. Yet there are certain
undeniable truths, tested over time. These truths are
intrinsic to the activities of humans in the modern age.
These "truths" have been tested and solidified during the various eras of marketing: The print period. The radio days. The television age. The direct mail era. Web 1.0. Web 2.0. And now, during the social/mobile revolution. These truths should be rediscovered and revered. These truths are known by some but ignored by many. This last truth must change—now.
To learn the marketing “truths” that have stood the test of time, attend this event. You’ll learn specific, tangible and timeless recommendations that can help optimize marketing performance across the full spectrum of channels – all presented in an entertaining, inspiring fashion.
Wednesday September 18
Speakers: Dr. Howard R. Moskowitz, Chairman of iNovum, LLC; Dr. Kenneth Rotondo, veterinarian, speaker, consultant and entrepreneur
We’re very pleased to open our new season with a presentation by Dr. Ken Rotondo and our very own Howard Moskowitz who will showcase Mind Genomics®, a powerful new segmentation solution described by Malcolm Gladwell as “the next generation of predictive analytics”. Developed by Dr. Moskowitz, Mind Genomics is a quantitative, empirically based profiling methodology which cuts across traditional segmentation criteria by aligning directly with individual mind-sets. iNovum, LLC, which Ken and Howard founded, has operationalized the science of Mind Genomics in an application called Addressable MindsTM.
Addressable Minds can be applied to virtually any business that involves buyer decisions and choices. It utilizes a seven-step process that defines variables in purchase behavior with conjoint analysis as its statistical basis. It allows both B2C and B2B marketers to discover what appeals to buyers even if they cannot articulate the need themselves.
Dr. Howard R. Moskowitz
Dr. Kenneth Rotondo
Wednesday May 22
"Media Convergence -- Are Brands & Enterprises ‘Omni-Channel’ Enough for the Consumer? Perspectives from Leading Advertising Associations"
Speakers: Stuart Elliott, Advertising Columnist, The New York Times; Michael Becker, Managing Director, North America, Mobile Marketing Association; Randall Rothenberg, President & Chief Executive Officer, Interactive Advertising Bureau; Linda Woolley, President & Chief Executive Officer, Direct Marketing Association
Consumers increasingly have the power. Brands increasingly need a story. Are brands being clever enough to engage the consumer in every channel, using both data and creative to tell that story in each brand interaction? Have media planning and use by brands truly converged – moving from multichannel to omni-channel, providing the consumer a consistent, coherent and satisfying experience? Where is innovation originating in marketing, and how are Chief Marketing Officers leading this effort? What are the most significant challenges holding them back? Association chiefs from the mobile, direct and interactive marketing community discuss these issues from their perspectives – and discuss the top issues and opportunities in marketing today.
Wednesday March 20
“What Global CMOs Want and Need.”
Speakers: Kevin M. Scully, Director, Global Marketing, IBM Inside Sales
DMIX has made special arrangements for IBM to present findings from their recent study of 1,700+ Global Chief Marketing Officers. This unique study focuses on the rapid changes and emerging trends taking place in marketing and the new skills required to master the new paradigm. DMIX members will learn about:
New expectations and the changing role of marketing
The challenges of delivering a consistent customer experience
The value of becoming a social business
Tuesday February 5
“An Insiders View of Healthcare Marketing.”
Speakers: Ramon Soto, SVP/CMO, Magellan Health Services; Rick O’Connor, VP Marketing, PBM, CVS/Caremark; John Cheng, SVP/CMO, Healthfirst; Shirish Dant, Head of Market Insights, EmblemHealth
Wednesday December 9
Online Buyers: Where are they coming from?
Speakers: Dale Baker, President, Intrepid Investments and Jim Fosina, CEO of Fosina Marketing Group.
They will speak on the emerging online media; and how the online channels are replacing and integrating with traditional offline media. Messaging to the online customer needs to be approached differently than other media. Dale and Jim will address the importance of understanding how to communicate with prospects and customers in the online space, which is critical to conversion success. Dale Baker has served as President of TheUseful, LLC since January of 2006. The Useful is a lead generation company focused on the direct marketing industry and currently has approximately 800,000 visitors per day to its web sites. In January 2008, Dale co-founded Intrepid Investments, LLC which is headquartered in the Virgin Islands. Intrepid Investments, LLC’s mission is to buy or invest in companies that have or should have the internet as a major part of their marketing strategy. In just 21 months, Intrepid has already completed four major acquisitions: Q Interactive / Cool Savings, Kitara Media, Postmaster Direct and most recently Vente, Inc. from Experian. Additionally the company provided start-up capital for ThruChannel, LLC and Right Mail Marketing, LLC. The Intrepid family of companies is focused on lead generation. On a combined basis, they show approximately 150 million banner ad impressions per day and have over 600,000 visitors to its sites. Dale has 20 plus years of experience serving as President or Principal for various industry leaders. Before joining The Useful, Dale was Chairman and CEO at an aerospace industry start-up where he successfully grew revenues to $700 million within a 7 year time period. Prior to that, Dale spent ten years with GE and GE Capital serving in his last position as GE Capital’s Senior Vice President and Manager of its Corporate Finance Group headquartered in New York. Dale holds a BS degree in Mechanical Engineering from Virginia Tech and a Master’s in Business Administration from Duke University. Dale has offices in Sunrise, FL and St. Thomas, USVI. Jim Fosina formed Fosina Marketing Group in 2003 as a global direct and interactive marketing agency with a true Direct Marketing discipline for both offline and online advertising. Jim’s business focus is specializing in emerging media and their respective channels; helping companies expand and shift their business in online and offline media; assist troubled companies to find their way in the ever changing and challenging marketing and media environment; and provide continuity expertise to companies who are looking to capitalize on automatic consumer replenishment. Jim has a 20 plus year history creating and developing new business channels for several well-known companies such as Kraft, Gevalia, Grolier, Scholastic, Harlequin, Oxmoor House, International Wine Cellars, Thompson Cigar, Book Club Associates, Silkies, Dennis Publishing and more. In 1997 he was chosen to launch and head up Grolier’s online marketing initiative where he quickly built a high revenue channel which became the centerpiece of the Grolier sale to Scholastic in 2001. As CEO, Jim gives back to the Direct Marketing Industry and the community. He serves and chaired the DMA Ethical Business Practices Committee. He is a board member of the Direct Marketing Information Exchange (DMIX) Association, and Chairman of the Junior Achievement of Westchester, Putnam and Rocklandcounties. Junior Achievement is an organization which mentors young minds to become business professionals of the future. Jim holds a BBA in Marketing and Communications from Iona University. His offices are in Danbury CT and he and his family live in nearby Redding C.
Wednesday November 19
Social Media: The New Paraidgm.
Speakers: Richard Nacht, Judy Mod, Bryan Fuhr, & Tim Gilchrist.
Facebook, Twitter, MySpace, Blogs and mobile access to the Internet have changed the marketing landscape in dramatic fashion. In the blink of an eye, we are now focused on what millions of people are saying in social networks, and all of it is being measured in real time. DMIX is proud to present four exceptional social media experts in an interactive panel format. Our esteemed panel members are hands-on practitioners, authors, college professors and leading-edge thought leaders. Together, we will be discussing a wide range of fundamental issues, including: Who is using social media today and how are leading marketers taking advantage of it? How do you target an audience with your message? How do Brands engage the community? How should brands respond to negative commentary? How is Social Media being used for recruiting, product innovation, customer service and marketing? How should you get started with a social media strategy? What are the keys to success?
Wednesday September 16
Lead, Follow, or get out of the way... a career in ch-ch change.
Speakers: Donn Rappaport
Labor Day is less than a week away, signaling the end of summer and the beginning of DMIX’s 45th anniversary season. To kick-off this commemorative year, we are most fortunate to have Donn Rappaport as our featured speaker. Donn is Chief Executive Officer of Zumbox, a company he describes as “the world’s first, and only, paperless postal system.” Many of us know Donn from his 30 plus years in the data marketing industry, most notably his work at ALC, the company he founded in 1978. Donn’s topic is, “Lead, follow, or get out of the way…a career in ch-ch-ch-ch-change.” In light of his efforts to launch Zumbox, there are likely few people who are better qualified to talk about change in our industry than he is. The Los Angeles Business Journal article below cites Zumbox’s successful Series A funding efforts: Zumbox Closes Series A Funding By DEBORAH CROWE - 8/24/2009 Los AngelesBusiness Journal Staff Zumbox said Monday it has raised $8 million for a national rollout of its system for sending electronic mail to postal addresses later this year. The Westlake Village company said investors included former Walt Disney Co. Chief Executive Michel Eisner of Tornante Co., Art Bilger of Shelter Capital Partners; Rick Braddock of Fresh Direct; Bill Guth of Guthy-Renker, and Donn Rappaport, the firm's CEOand founder. Zumbox’s service allows marketers and businesses to target individuals with electronic mailings, based on their street address. However, people would have to create their own “Zumbox” to get their mail, which could include electronic bank statements, car service reminders and marketing material commonly known as junk mail – a questionable prospect. The firm, which recently completed a test in New Lenox, Ill., said it will launch a national rollout in the fourth quarter. The company claims its product is an eco-friendly and cheaper alternative to paper mail. The company has created a digital mailbox – a Zumbox – for every street address in the country. Messages can be sent as digital files and received online, with no paper, printing or postage, and no scanning. “Despite a severely challenging economic climate, we were able to successfully complete this round of funding,” Rappaport said in a statement. “New investors include some of the most well-known and widely-respected names in the technology, marketing and entertainment industries.”
Wednesday May 13
Speaker: David Scholes, CEO of Targetbase.
Fifteen potentially provocative thoughts in thirty minutes, providing you do not interrupt with too many questions or want more detailed explanations. David will try to capture some of the newest and most enlightened thinking in the direct and digital world regarding customer knowledge and its application to generating profits for your company,. If you get one good new strategy, one new tactic, or one new way to think about changing customer behavior your time will be well spent. Come with questions and be prepared to formulate new ones as David speaks. This will be a highly interactive discussion, and you may leave titillated about some things you need to check out more thoroughly. Join us to welcome David Scholes back to New York City.
Wednesday April 15
Four Transitions: Profiting From A Consumer Controlled Marketplace
Speaker: Keith Wardell CEO, Marketing1by1
In the past several years, marketing has experienced the most disruptive changes since the advent of television. There is a new world of communications driven by the Internet and wireless. There has been a proliferation of new products in every vertical market. The number of channels through which marketers can reach out to consumers, or even more importantly, consumers can reach out to marketers, has exploded. More channels and more products have led to more choices. And more choices have increased the number of decisions consumers need to make, leading to a fragmented consumer base and customers who are confused by the bewildering number of choices and decisions. This presentation will review these trends and define how they have led to consumer control of the marketing process; More specifically, consumer control of the information they use to make purchase decisions; and will define four transitions marketers can make to adjust to the new reality of consumer control, transitions which will enable companies to increase their collaboration with their customers and achieve a marketing program that results in the marketer creating a valuable transformation in the consumer’s life. Keith Wardell has focused on improving marketing efficiency over the past 30 years. To this end, he founded three marketing companies, Exmplar, Buyer’s Choice, Inc. and Gallup/Washington all of which are still operating either independently or as a part of a larger company. Over the years Keith has worked for several marketing leaders including R.L Polk & Company, Equifax and National Decision Systems. His clients have included Toyota Motor Company/Lexus Division, Merrill Lynch, Federated Department Stores, Bell South, Omaha Steaks and Procter & Gamble. Keith is currently CEO of Marketing1by1, LLC. The company is dedicated to helping marketers implement the concepts presented in his book.
Wednesday February 11
10 Keys to Direct Marketing Success
Presenter: Brian D. Wolfe, EVP, Consumer Marketing & Sales, Time Inc.
Wednesday December 10
Speaker: Christina Aguilara of Skymall.
Wednesday November 12
The Need for Innovation in the Current Economy
Speaker: Lin MacMaster
Lin MacMaster has 20 years experience in communications strategy, brand development, acquisition and retention marketing, qualitative and quantitative research, data analytics. She pioneered methods to incorporate consumer motivation with data analytics to enhance the predictive ability of database marketing and enhancing the ROI on DR programs. She has consistently utilized new approaches to understanding consumer behavior, research and database marketing to develop into actionable brand strategies for a host of Consumer and B2B Companies and, most recently for AARP. At AARP, Lin was Senior Managing Director, Member Experience, responsible for Member Strategy Development, Membership Development, including Acquisition, Member Data and Strategic Services, Engagement/Renewal Operations, Membership Metrics; as well as MemberRelationshipManagement(MRM), which manages and oversees the implementation of MRM, and MemberInsights, focusing on understanding the “360° view” of the member and on developing insights to assist membership growth. Prior to AARP, Lin founded a multimillion dollar information based marketing communications firm specializing in building brands through the strategic use of customer information for Fortune 100 companies including Coca-Cola, Disney, Fannie Mae, and General Motors. Believing that many brand and marketing efforts were doomed to failure without clear understanding of consumer motivation, she licensed a new approach to gaining consumer insight. She believed that leveraging these insights in brand development would give clients a unique competitive advantage and deliver quantifiable results. With agency background of Rapp Collins Marcoa and Ogilvy and Mather Direct, Lin founded Strategic Partners Group in 1992 using these methodologies with a host of companies who were looking to gain a competitive advantage in duopolistic markets ranging from Fannie Mae, Bell Atlantic, Reliant Energy, Detroit Edison, The Coca-Cola Company, she was able to help develop strategies to help these companies retain and gain share in the marketplace as new competitors entered the market. She first gained success with this new approach with traditional consumer products companies, like General Motors, Disney and Coca-Cola. Using cognitive methodologies to uncover consumer motivation, she worked with General Motors Company and their agencies to develop their sponsorship strategy for the customer experience at the GM Showroom in New York City. Working with Coca-Cola to create a go-to-market strategy for sponsorship she was able to systematically identify opportunities that leveraged the Coca-Cola Brand and its relevance to key target segments. The model became an industry standard. This new approach was also applied successfully in the sponsorship arena for Disney where Lin developed a strategy and process to help partners leverage their Brands within the Disney Park sponsorship experience. Taking those same techniques, Strategic Partners Group has developed brand and go-to-market strategies for many Fortune 100 companies and start-ups and as a result is best positioned to produce the most effective creative and handle the full execution of the project. Prior to founding Strategic Partners Group, Lin was senior vice president with Ogilvy and Mather Direct in New York, where for 7 years, she managed the General Foods, House of Seagram, Avon and Lever Brothers accounts. Lin has been highly involved with the Marketing industry and sits on the Board of Directors, DMA. She also is Trustee Emeritus, AARP Global Network, Co-Chair, AARP Women’s Leadership Circle at AARP and a Member, Andrus Foundation. Her civic involvement in the Washington, DC community is also highlighted as Former Trustee of National Symphony Orchestra; Meridian International; and the Duke Ellington School of Performing Arts.
Wednesday September 10
The Rocky Marriage of Brand and Direct: A Story with a Happy Ending
Speaker: Jon Roska, CEO and Chief Creative Officer of Roska Direct Advertising
Jon’s theories and implementation of groundbreaking work in brand creation and delivery in targeted marketing have charted a new course for advertising. As a theorist, his national and international presentations on the convergence of Direct and Brand Advertising have generated rave reviews from San Francisco to Cannes, from New York to New Zealand. He has codified his theories into a popular book, “Ducks in the Henhouse, the Challenges of Integrating Direct and Brand Advertising,” filled with expanded commentary and insights. His next book is scheduled for release in 2009. Jon has been honored with the Andi Emerson Award by the John Caples Board and the Direct Marketing Creative Guild, for outstanding service to the creative community; the Direct Marketer of the Year by the Philadelphia DMA, he is the recipient of the Gold Echo and Henry Hoke Awards and the 2008 Edward Mayer Education Leadership Award. Jon dedicates his time as a member of the Direct Marketing Educational Foundation’s board of trustees. Passionate, outspoken and visionary, Jon is a popular author and speaker of international acclaim.
Wednesday June 18
Web 2.0: The next big “must have” for modern marketers.
Speaker Jonathan Carson of Nielsen Online and Josh Bernoff of Forrester.
Customers are talking. About themselves, about the products they buy, and about the companies who make and sell those products to them. Customers are listening less to a company's paid messages . Rather, they are listening to each other. A whole slew of technologies and services dubbed Web 2.0 is enabling customers to create and share millions of conversations. Conversations that can have an impact - big or small, good or bad - on your business. This session will help you understand
· the most important and popular components of Web 2.0 - e.g., Reviews and Ratings, Blogs, Microblogs, Facebook and Youtube
· which technologies are best suited to each of your marketing objectives from marketing and sales to customer service and product development
· and define the kinds of metrics that will gain prominence.
For example, in a seminal article in the Harvard Business Review, Fred Reichheld argued that the best measure of a customer's value is the Net Promoter Score - not lifetime value, or loyalty, or customer satisfaction. Others have suggested that we will be moving away from CPM and CPC to CPAA (Cost per Acquired Advocate). · how marketers can own the new opportunities within their companies, and influence/benefit from the discussions outside their companies. Relevant case studies, references, and links to follow up on the discussion will also be provided. Bios for both speakers can be found on our website at www.dmixclub.com. Come find out what Web 2.0 is all about and how you can get measurable results from using it. Be a skeptic. Be an evangelist. Most of all -- be there.
Wednesday May 14
Integrated Marketing - What it Looks Like to Your Consumers and Why They Care
Speaker: Tim Prunk of Axciom
If you ask CMOs what their number one priority is, in many cases they will say integrated multi-channel marketing. While the source of much discussion, integrated marketing is a little bit like CRM, in that it means different things to just about everyone who uses the term. In truth, when integrated marketing is successfully implemented a company’s prospects and customers will indeed see consistent messages that are relevant to them, their experiences with that company’s products and services will be more enjoyable and productive for each customer and the company. In this luncheon discussion, we’ll explore: · What integrated marketing looks like to the end consumer · What consumer marketers are doing to provide the consumer with integrated messaging and programs · How Acxiom is evolving its global assets to enable integrated marketing across the emerging 1:1 channels along with the challenges we are facing Tim Prunk, Solutions Leader, Acxiom Prunk works with major consumer marketing companies to acquire and grow high potential customers by helping to align offerings with the brand promise and implement multi-channel marketing programs based upon individual preferences and propensities. Prunk rejoined Acxiom at the end of 2006 with the acquisition of Equitec by Acxiom. Prunk was a partner in Equitec, which worked with leading companies in retail, manufacturing and travel to help optimize marketing and merchandising programs through advanced analytics applied to enhanced customer databases. Prunk’s primary responsibility at Equitec was to serve as the CEO of Vistrio, managing a consortium of travel companies that aggregates consumer travel information into an industry-wide database that is used to create new traveler insights. These insights drive revenue growth by enabling an improved guest experience that is tailored to the wants and needs of high value/high potential travelers. Previously, Prunk was the President of MatchLogic, a digital marketing services provider for leading Fortune 1000 companies in the United States, Canada, Europe, UK and Japan. Prior, Prunk served as CEO of National Demographics and Lifestyles, and founded InfoBase – now a product of Acxiom, which is widely considered the industry standard for consumer information, facilitating strategic database marketing for leading companies worldwide.
Wednesday April 9
How IBM is investing in new web technologies to drive a more relevant and personalized customer experience.
Speakers: Tom Dekle & Ed Linde
In this presentation, Tom Dekle, VP of Web sales and ibm.com marketing and Ed Linde II, Senior Marketing Manager at ibm.com will discuss how IBM uses or is investing in personalization, advanced Live Assistance, Avatars, configurators, blogs, webinars, podcasts and other techniques to adapt to customer needs and preferences.
Wednesday March 12
Best Practices in Search Engine Optimization
Speakers: Anurag Ahuja, CEO/ Founder, MarketGoal. Mike Dennelly, VP, Director, Digital Marketing, G2 direct & digital Jeannette Kocsis, Vice President, Harte-Hanks Digital Practice
Billion dollar internet brands know that the right combination of “push and pull” marketing is what makes the internet cash register ring. We’re all very good at driving prospects to sites (the push side of the equation) – it’s the pull side that most find to be the greatest challenge. Exciting new search technologies are being introduced at breath-taking speed. They allow us to search not just on thoughts and words, but on images and pictures as well. How does one keep up or even better, stay ahead of such a steep curve? What are the bleeding-edge approaches being used today by Fortune 100 companies that you can use for your own or your clients’ business? To provide you with insights on the state of the art (and science), we’ve invited three leading authorities to present their perspectives on search engine optimization -- an unprecedented opportunity for you to benefit from over 30 years of combined experienced in this exciting field!
Wednesday February 13
Being Relevant in Today’s Marketplace
Presener: Andy Goldberg, President and CEO Publishers Clearing House
Savvy marketers know in today’s marketplace increased relevance heightens response, improves customer satisfaction and strengthens the emotional bonds customers have to their brands. In this colorful, dynamic presentation by Andy Goldberg, President and CEO of Publishers Clearing House, learn how the brand Baby Boomers grew up with continues to deliver relevant offers after over half a century in business by selling customized products based on intelligent feedback in an exciting multi-channel, multi-media environment. About our speaker: A driving force behind the transformation of subscription agent giant Publishers Clearing House from mass marketer to leading multi-channel affinity marketer of value-based consumer products and magazines, Andy Goldberg, CEO, has held top positions in marketing, merchandising and the rapidly growing online group spanning his 25 years with the Company. Nationally known for its famous Prize Patrol surprising sweepstakes winners on TV, the former purveyor of a single product line has evolved to a leading direct marketer of a broad variety of merchandise including housewares, jewelry, collectibles, music, DVD's, books, horticulture, gift foods and personal care items. Committed to multi-channel delivery of relevant offers, under Mr. Goldberg’s leadership, targeted efforts tailored to customers’ specific interests have risen to over 1/3 of the Company’s $600 million in annual revenue and future development of customized marketing will be facilitated by PCH’s budding online lead generation program through pch.com and an expanding network of micro sites including PCHLotto, PCHCoupons, PCHGames and Blingo, a recently acquired Google-powered search and win site.
Monday September 10
Mastering Enterprise Database Marketing
Presenter: David Williams, President & CEO, Merkle Inc.
One of the nation?s largest and fastest-growing database marketing agencies, oversees the delivery of information-based database marketing strategy and solutions to hundreds of nationally recognized clients that include the American Cancer Society, Blockbuster, Capital One, CARE, DELL, DIRECTV, Disney, GEICO, Nike, Procter & Gamble, the Arthritis Foundation, and many others. He will share Merkle's vision for the future of Enterprise Database Marketing and the implications and opportunities it brings for marketing executives. Williams believes that the time has come for database marketing to play a broader role within large corporations. Advances in new technologies, analytics, and marketing measurement open the door for Chief Marketing Officers to expand their sphere of influence beyond areas traditionally aligned with database marketing. Merkle calls this Enterprise Database Marketing -- the evolution of the database marketing function beyond media targeting to expose a broader corporate audience to the deep customer insight needed to drive decisions in both brand and customer strategy.
Wednesday December 13
The Power of the Golden Letter: How it built our company and improved my life
Presenter: Lois Geller, President, Mason & Geller Direct.
The first direct mail letter Lois Geller ever wrote was pure gold. It sold thousands of gardening books. Since then, she has used the magic of letters – often just a letter in an envelope – in hundreds of successful campaigns for clients ranging from Boardroom Books, Hearst and Meredith to Ford, 3M and the US Mint … and for her own company Mason and Geller Direct. Lois’s golden letter techniques also helped her to get her first books published, promote her corporate training courses, test new ideas for clients inexpensively, and adapt amazingly well to the world of email. Lois will talk at the December 13 DMIX luncheon about what works in a letter and what doesn’t and why. Her approach is startlingly simple and the only thing in the world that can derail it is the dreaded committee. As always, Lois’s presentation will give you at least one new idea you can take to the market immediately.
Wednesday November 15
Presenter: Carla Hendra, Co-Chief Executive Officer, Ogilvy North America
Carla was named Co-Chief Executive Officer of Ogilvy North America in 2005. She oversees Ogilvy's advertising, direct marketing, digital, promotion, B2B, loyalty, healthcare, digital media and public relations units in the U.S. and Canada. Key clients include IBM, American Express, Yahoo!, TD AMERITRADE, Unilever, Allstate, Cisco and Wyeth. Carla is a member of both the Ogilvy & Mather Worldwide Board and the OgilvyOne Worldwide Board. Carla joined Ogilvy in 1996 as part of Steve Hayden?s legendary ?Team Blue,? which served the IBM account globally. She was appointed President of OgilvyOne New York in 1998, following her successful leadership of IBM?s direct and digital business. Carla spearheads Ogilvy?s digital marketing unit, OgilvyInteractive, a full-service interactive agency specializing in digital communications, content and community. OgilvyOne and OgilvyInteractive have won more awards than any other agency in their category for innovation and results in digital and direct marketing. In 2004, Carla launched the Verge conference, Ogilvy?s global digital summit series, and hosts this thought leadership event each year in the U.S. She speaks frequently on digital innovation at conferences such as Web 2.0, the Future of Online Advertising and the National Association of Television Program Executives (NATPE). Carla served as the first-ever female jury chair of the Cannes Advertising Festival when she presided over the 2001 Cyber Lions. She was selected one of Working Mother magazine?s ?Advertising Working Mothers of the Year? in 2004, and named Advertising Woman of the Year by AWNY in 2005. Actively involved in the communications industry, Carla is a member of the Board of the Direct Marketing Association (DMA) and is also a member of the 4As Board of Directors. Carla became a David Rockefeller Fellow of The New York City Partnership in 2006. She is active in several organizations promoting inner city education, including PENCIL and Schools That Can. Carla also serves on the board of inMotion, which provides pro bono legal services to women in need in New York. Named to the Board of Directors of Brown Shoe, a global footwear manufacturer and retailer, in 2005, Carla was also elected Board Director of Unica, a global leader in enterprise marketing management software solutions, in 2007. A graduate of the University of Chicago, Carla resides in New York City with her husband and three teenage children.
Wednesday October 31
Breakfast Symposium: Online Continues to Evolve ? Are You Keeping Up?
Presenter: Jim Fosina, President & CEO, Fosina Marketing Group
Keeping abreast of the ever-changing online marketing landscape is no small feat. Jim Fosina, President & CEO of Fosina Marketing Group, a leader in integrated marketing services, shares an update on the latest trends and recent events. Do you want to know what is working and what's not in this highly competitive space? Join us on October 31st to learn more. We?ll cover: CPA and Incentivized Marketing o Development of CPA channel
o Opportunities and pitfalls of incentivized websites
o Best Practices in new world of cash and product incentives Lead Generation ? new ways of reaching your target audience
o Online with telemarketing conversion
o Mobile search o Internet Yellow Pages
o Directory Assistance
o Text messaging Importance of leveraging offline in support of online
o Latest findings
o Tips to driving traffic online Drawing on case studies, he will present practical strategies and tactics that will ensure your business stays ahead of the curve. You will gain practical insight that can be applied to your online direct marketing right away. Jim Fosina, with over 17 years of direct marketing experience in publishing, packaged goods, brand marketing, international marketing, operations and account management -- for companies such as Kraft Foods/Gevalia, Grolier/Scholastic Publishing, List Services Interactive, Rodale Books (US, UK), F&W Publications (US, UK), and Book Club Associations (Bertelsmann, UK) will be able to help us all keep up on where online is, and where it?s going.
Wednesday May 9
What Happened When All Marketing Became Direct Marketing
Presenter: Markus Wilhelm Chairman, DMA Board of Directors
The most current evolution of direct marketing, based on the development of interactive media and a "flat world" has a profound impact on small and medium size companies. The entry of large companies into the direct to consumer space has dramatically increased the overall competitive pressure. All marketing became multi-channel and highly integrated. As a result, the average consumer gets overloaded (direct marketing is more intrusive than general advertising) and only the most powerful messages get through. It is channel and access over content and product. Therefore, all companies have to reevaluate their strategies and adjust to a new, quickly evolving reality.
Wednesday April 11
THE EVER-CHANGING WORLD OF DRTV
Presenter: Ron Bliwas President/Chief Executive Officer, A. Eicoff & Company
Ron Bliwas, President and CEO of A. Eicoff & Company, will address the rapid evolution of DRTV and the emerging trends and techniques that are attracting a wide range of advertisers to this form of advertising. We?ll explore the possibilities of joining DRTV and Internet technologies and what's needed to create effective direct response spots on web sites. Ron will discuss the trend toward experimentation in DRTV advertising, and how advertisers are testing spots of varying lengths, creative approaches and media strategies?and he'll suggest which of these experiments are working and which are not. To illustrate his points, he'll show a number of DRTV spots from a range of advertisers. These will illustrate that even though the DRTV world is ever-changing, certain DRTV principles remain constant. How, over the years, a handful of creative and media tactics continue to be astonishingly effective at generating results, and that despite all the changes that have occurred in our business, how these tactics remain as viable now as they've ever been. As head of A. Eicoff & Company for over 20 years and an employee of the agency for over 30 years, Ron has established himself as the country's leading authority on television direct response advertising. Under Ron's leadership, Eicoff has grown to become one of the top 20 agencies in Chicago, and its client base has greatly expanded over the years, including companies such as Sears, Liberty Medical and A.A.R.P. Ron writes and speaks frequently about television advertising, and he has received widespread recognition for his efforts; he has been named as one of the most influential people in Chicago by Crain?s Chicago Business as well as by Response TV Magazine. Ron also was chosen by 60 MINUTES to provide viewers with an overview of the television direct response business and was interviewed by Mike Wallace. He also has written a business book for Penguin that will be coming out in Spring, 2007.
Wednesday March 14
Best Practice Internet Marketing - Search, Display, Rich Media & Video?
Presenter: Rick E. Bruner
Rick E. Bruner from DoubleClick will present key strategies for digital marketing, along with case examples, best-practices and online ad effectiveness research. We will learn how to optimize display advertising by targeting geographically, managing frequency, testing and optimizing creative. Rick will also present current direction in video online advertising and rich media covering campaign trends by format and unit size. He will present DoubleClick research on search engine campaign effectiveness, including Cost per Keyword (an original DoubleClick metric, not to be confused with Cost per Click) and an analysis of how search drives e-commerce purchasing. Rick is Director of Research and Industry Relations at DoubleClick. In that role, he helps guide clients through the fast changing world of digital marketing with trend analyses, best practice advice, performance benchmarks, ad effectiveness insights, revenue optimization tactics and custom consulting. Prior to joining DoubleClick, he consulted with American Express, Gillette, IBM, The New York Times Digital, MSN, the Interactive Advertising Bureau, the Online Publishers Association, to name just a few. Rick co-authored the popular books "Net Results: Web Marketing That Works" and "Net Results 2.0" (Hayden, 1998; New Riders, 2000). He began his career in journalism, having covered online advertising for Advertising Age and co-founded and edited Budapest Week, Hungary's first independent English-language newspaper.
Wednesday February 14
"Sweet Spot: How to Maximize Marketing for Business Growth"
Presenter: Arun Sinha, Chief Marketing Officer at Pitney Bowes.
Everyone knows about the sweet spot in sports. It's that moment when everything feels and works just right. Business, too, has its sweet spot -- namely, when a company's brands, offerings, finances, leaders and marketers are in tune with each other and with consumer wants, needs and aspirations. Repeatedly hitting the sweet spot in business is the key to growth.
In his newly published book, Sweet Spot, Arun Sinha, Chief Marketing Officer of Pitney Bowes, has identified the strands that bind a company's sweet spot DNA -- the ability to move the market, become an alluring investment, outdate to innovate, create "boffo buzz", court competition and, to spark "Z-leadership" -- that special zest and enthusiasm for doing business. And how does your company become a sweet spotter? By mining minds, demarcating demand, turning your logo into an icon, aligning your C-suite and by employing advocates, not workers.
Examples of brands that have achieved this? Apple. FedEx. Google. Starbucks, Pitney Bowes. And maybe even yours. When you combine innovative branding and modern marketing with smart leadership and great products, making your customers happy will be a walk in the park!
Arun Sinha is the Chief Marketing Officer at Pitney Bowes, where he is responsible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched over 20 new brands and grown the equity of world-renowned brands at Colgate-Palmolive, the Ford Motor Company, Philip Morris and Pitney Bowes where he is currently leading the charge in the growth of a completely new business category that is sure to impact us all -- mailstream.
Wednesday November 1
The Changing Future of Information: "Mapping Your Business to the New Game"
Presenter: Deborah Zuccarini, President, Marketing Solutions Group Experian
Major shifts in consumer attitudes, the interaction channels they use and the way they manage their brand relationships are changing the marketing game. Deborah Zuccarini, Group President of Experian Marketing Solutions, explores eight key drivers of change and the implications for business.
Deborah Zuccarini leads Experian's Research Services, Digital Services, Decision Sciences and Marketing Services divisions. The Marketing Solutions businesses provide consumer information and research, data management and analysis to help clients optimize communications with their customers and prospects through multiple channels. Marketing solutions services clients in the retail, financial services, media, catalog, packaged goods, telecommunications and technology sectors. The group enables clients to profitably acquire, develop and retain customers, manage and executive communications campaigns, measure and refine customer contact strategies and provide brand consistency across direct and mass communication channels.
Prior to joining Experian in 2001 as Executive Vice President of Marketing and Product Development, Deborah was Chief Operating Officer for Nykamp Consulting Group where she led the firm's consulting practice and staff areas, directing Customer Relationship Management (CRM) services consulting to Fortune 500 clients in multiple industries. She also served as Vice President of Catalog and Retail Sales for Metromail Corporation. Prior to this role, she spent 10 years in senior management roles in the retail and hospitality industries. Deborah is a member of the Experian Global Operating Board and serves on the Board of Directors of the Direct Marketing Association.
Wednesday September 13
Change or Die Keeping Pace With The Forces That Have Forever Changed the DM Business
Presenter: Todd Simon, SVP, Omaha Steaks International
Todd Simon is a fifth-generation family member who is focused on continuing in the success of Omaha Steaks, a nearly 90-year-old company. Omaha Steaks had explosive growth in the 80's and 90's and has sales in excess of $380 million. Todd will speak about how they got there and the changes the internet brought to their business. Besides discussing the challenges and opportunities they face in the multi-channel and integrated marketing environment, Todd will also explore how they evaluate results in a cross channel environment. Todd Simon is Senior Vice President of Omaha Steaks International, Inc. and a Vice-Chairman of Omahasteaks.com, involved in all consumer sales and marketing of Omaha Steaks branded products and services in many channels including Mail Order, Stores, Telemarketing, Internet, Incentives and business gifts. A graduate of Wharton School at the University of Pennsylvania, Mr. Simon has been with Omaha Steaks for more than 19 years. He is responsible for developing and implementing its award-winning marketing programs, as well as the employee development efforts that make Omaha Steaks one of the finest customer service businesses in the country. During these years, he has also been very involved with the community. In addition to his work with the Jewish Federation, he is active in the Direct Marketing Association, the National Retail Federation and the Young Presidents' Organization
Wednesday May 10
Smart Database Marketing Tools From the Professor and the Marketer
Presenters: John Deighton, Harold Brierley Professor of Business Administration, Harvard Business School, and Marcus Wilhelm, CEO of Bookspan
John Deighton, Harvard Business School marketing and business administration professor has written an extensive case study on the success of novelist James Patterson?s use of database marketing and advertising to become the world?s best-selling crime fiction writer. Marcus Wilhelm, CEO of Bookspan, considers whether book clubs can be used to market Patterson?s new releases. Will a shift to direct mail and one-to-one marketing from publicity and broadcast marketing, bring this leading writer to new heights? Can a successful novelist use database marketing to grow his brand? Come join the discussion with this leading Harold M. Brierly Harvard professor of Business Administration, John Deighton and Marcus Wilhelm, CEO of Bookspan. Deighton teaches marketing, direct marketing and consumer behavior at the Harvard Business School. He has previous held faculty appointments at Dartmouth College and the University of Chicago. He was the Hakuhodo visiting professor of Marketing at the University of Tokyo and was the visiting scholar at the Teradata Center for Customer Relationship at Duke University. Wilhelm is CEO of BOOKSPAN, which is a partnership between Bertelsmann and Time Warner, is the parent company of Doubleday Entertainment (the leading marketer of book clubs and merchandise via direct mail and e-commerce in the U.S.) and Yes Solutions (a preeminent provider of creative, media and logistics services).
Wednesday April 12
The Changing Digital World and Its Impact on Creativity
Presenter: Daniel Morel, Chairman & CEO, Wundermann
Digital discoveries are continually changing our lives. Cell phones, ipods, blackberries, and other digital resources have offered an explosion of new ways for people to communicate. This has opened a variety of new ways to creatively reach customers and prospects. Daniel Morel is known as a man with an inquisitive nature who is passionate about the sea, the mountains, and all that is new in techno-gadgetry. As head of one of the world's largest advertising agencies, Morel has reaffirmed its commitment to, not only fundamental marketing principles, but also a spirit of innovation deep within its roots. He has his eye on what's next, especially when it comes to marketing in the digital age and he has promised to share that view with us. After joining the agency in 2001, Daniel immediately reclaimed the Wunderman name and mapped out a strategy for growth which focused on financial services, pharmaceutical and technology and captured significant business from global brands such as Citibank, Pfizer, and eventually Microsoft. Daniel's profound commitment to a creative process powered by customer insight is what he believes creates exponential value for Wunderman clients. Nearly 60% of Wunderman business is focused on digital and interactive, and Microsoft is one of the agency's fastest growing clients. Hence, Daniel is keenly focused on the expanding sphere of influence cyber technologies have on the consumer and on client business. Daniel is a member of the Executive Board of Directors of the Direct Marketing Association (DMA) and Chair of the DMA's Marketing and Communications Standing Committee. He is also a member of the Board of Trustees of the Madison Square Boys & Girls Club. He is involved in many fund-raising initiatives for the Arts and Humanitarian causes. During his 20+ year career in advertising and direct marketing, Daniel built global businesses at EURO RSCG, a Division of Havas Advertising, Saatchi and Saatchi and Ogilvy & Mather.
Wednesday March 7
How to Improve the Creative Process
Presenter: Peter Blau, Co-Managing Partner of Blau Moritz Klang, Inc.
We'll have the chance to get some great insights into the whole creative process -- what are the pitfalls to be avoided, what are the MUSTS and what separates good creative from bad. This subject has always been one that every direct marketer has struggled with and one that we are always looking to improve upon. Peter will help us understand the current trends in creative and how to apply them in the 21st Century. Peter Blau is co-managing partner of Customer Growth, Blau Moritz Klang, Inc. -- a direct marketing agency and consultancy based in Westport, CT and London but whose real address is: "At the Intersection of Direct Marketing & CRM" (Customer Relationship Management). Customer Growth's client experience includes AOL, British Gas, Chase, Citigroup, CommuterLink, The Hartford, Intuit, Knight Rider, Merrill Lynch, NYU, Pitney Bowes, Providian and SBLI. Although just four years old, Customer Growth has already won two ECHO Awards, in 2003 and 2004, for its groundbreaking CRM work in the credit card delinquency field. For the 20 years prior to launching Customer Growth, Peter was chief creative officer of the world's largest independent direct marketing agency -- Barry Blau & partners. He was also director of Blau's London-based international division. Peter is a frequent speaker for the DMA and other business groups, and was 1997 Chairman of Direct Marketing Days/New York. He has also appeared on TV programs including CNBC's "Kudlow & Cramer" and Fox News Channel's "Cavuto on Business."
Wednesday February 1
Emerging Technologies in Direct Marketing Getting in Front of the Curve Blogs, search, and viral marketing have been touted as empowering customers while supporting sales as the new, powerful components to the marketing mix.
Speaker: Rob Stagno, Microsoft General Manager, United States Business Marketing Organization (BMO) Relationship Marketing
This "pull" approach is not natural to many direct marketers who have been proactively contacting customers to run their business. Rob Stagno, Microsoft General Manager, United States Business Marketing Organization (BMO) Relationship Marketing, will review emerging technologies, demystify them, and help you integrate them into your marketing mix. Rob is responsible for CRM strategy and execution within the US BMO, including Integrated Marketing Communications, Database Marketing, Sales and Marketing Systems and Tools, Privacy and Marketing Operations. He has focused on building a world-class Relationship Marketing team, positioned to enable Microsoft marketers to respond to customers' stated and implied needs through marketing communications to key audiences and segments, while achieving exceptional ROI. Rob has been involved in high-tech B-to-B marketing for over 18 years. Previously, he was VP of WW Demand Generation at IBM, responsible for demand generation, strategy and implementation of direct marketing initiatives. Earlier, Rob created a worldwide customer marketing database at Sun Microsystems.
Wednesday January 11
Digital Print-on-Demand (DPOD)
Presenter: Ms. Cheryl Kahanec, Vice President, TanaSeybert, LLC.
DPOD has captured the imagination of direct marketers as it enables highly customized 1:1 communications in both paper and digital domains. This informative breakfast tutorial will present best-of-breed techniques as practiced today by marketers who embrace the new technology. We will cover the use of digital content repositories to personalize both words and images in multiple output formats -- mail, e-mail, fax and dynamically populated websites. And, you will be pleased to learn that when used properly, DPOD can both increase your revenues and reduce your costs! Ms. Cheryl Kahanec, one of the industry?s leading authorities on variable data applications, will be our speaker / instructor. She is Corporate Vice President, Marketing Technologies for TanaSeybert, LLC, the largest integrated graphic communications company in New York where she partners with Fortune 500 companies to create innovative, high-impact DPOD marketing solutions. Cheryl has developed products and services for the direct marketing industry with leading digital solution providers such as IBM, HP, Adobe, Kodak and Xerox. Her speaking engagements and associations include Xplor, Drupa, Seybold?s PODI (Print-On-Demand Initiative), ViewPoint, Women in Direct Marketing, the DMA, CAPVentures? Print-on-Demand Conference, The International Prepress Association Conference, SGAUGA (Scitex Graphic Arts Users Group Association), Western Publishers Association, Printing Industries of America?s Digital Printing Steering Committee and many more.
Wednesday September 14
The New DMIX Kick-off Luncheon
Presenter: Scott Hildebrand, Capital One
We can talk about tailoring our products to the appropriate customer to be sure each individual?s needs are being serviced efficiently. One company has actually done it. Scott Hildebrand, VP Direct Marketing Services at Capital One Financial Corporation will discuss how they utilized pioneering and progressive information technology efforts, customer acquisition and customer retention strategies and became the top financial services company with a global customer base of 48.09 million people. Scott will outline how they continue to look at ways in which they can apply their innovative information technology to capitalize on promising markets, including auto finance, home loans and patient financing. Scott is responsible for all direct marketing operations at Capital One. He was formerly Vice President at Epsilon, a pioneering Database Marketing firm owned by American Express. Scott serves on the DMA's Board of Directors and is on the Board of Advisors of the Interactive Marketing Institute in Richmond VA.
Wednesday May 18
Web Analytics - The Sense and Nonsense of it All!
Speaker: Jim Sterne
Join this informational idea exchange led by Jim Sterne, an internationally known speaker, author and Fortune 500 consultant on electronic marketing and customer interaction. Sterne's twenty years in sales and marketing has a laser beam focus on Internet advertising, marketing and customer service. His most recent book, "Web Metrics; Proven Methods for Measuring Web Site Success," uncovers the latest tools and techniques that help executives determine if and how Web sites add value to companies. And the critics have given Sterne rave reviews: "...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin); "...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German) DMIX offers dialog and exchange on topics of importance to the direct marketing industry. With leadership from Jim Sterne, this luncheon will address the following topics: ? Online and offline measurements - do you have data glut or information analysis? ? Can you get your hands around your integrated sales life cycle? ? Do web site navigational changes affect results? ? What measurement tools help you make decisions about online customer service? ? When marketing messages change, how do you appraise the value of the change?
Wednesday April 20
Google versus email marketing -- think you know who wins?
Speaker: Michael Ferrante, Principle and CEO, Endai Worldwide
Search is the darling of the online media world and beyond. Email is often scorned by the public, yet its the ONLY online activity thats BIGGER than search. This presentation explores the opportunities and challenges of each, and demonstrates with examples and historical evidence that for all its glory, search is just the next big thing, not the only thing online --and how savvy marketers can profit from both. About our speaker: Michael Ferranti is a marketing and technology expert, business leader and entrepreneurial pioneer. He is the CEO of Endai Worldwide, an interactive marketing services firm headquartered in New York City, where he provides strategic direction to the company and its clients. Ferranti?s analytical background coupled with rich interactive experience beginning with the rise of the commercial Internet enable him to craft strategies and develop approaches that consistently produce results for Endai Worldwide?s marketing clients. At Endai Worldwide, Ferranti?s Clients include Cingular, AT&T Wireless, Gertrude Hawk Chocolates, Marriott, Provident Bank, iRobot Corporation, LapLink Software, and CitiFinancial as well as several niche direct marketers. Ferranti led Endai?s acquisition of FreeRide.com, a loyalty-points e-commerce business that identifies online shoppers, and rewards them for their usage of websites, online purchases, and for taking research surveys. He developed strategic direction on the technology overhaul and the FreeRide business model and crafted the new strategy that has grown the business dramatically. Ferranti has rich experience in email marketing strategies and tactics and shapes the product development direction of Endai Worldwide?s QuadraMail? software, an ASP based direct email marketing, reporting, and optimization platform. He also is a recognized authority on Search Engine Marketing and has been featured in AdWeek, and on Bloomberg Television to provide insight and analysis of the expanding search arena. Prior to heading Endai Worldwide, Ferranti was a senior management consultant at AMS where he spearheaded the establishment of one of the first major consumer focused e-commerce accounts, and developed e-payment strategies and technologies. In this capacity, Ferranti?s helped create one of the earliest and largest online businesses. He also worked with the management of major Clients including The Bank of New York, Great West Life, Prudential, Fortis Financial, and several Blue Cross/ Blue Shield plans. He was one of the first to work with Siebel Systems on implementing CRM solutions for AMS?s clients. He then went on to found Information Syndicate Services, a consulting services firm. Ferranti has been featured in financial industry publications including Bank Marketing Magazine for his expertise in email marketing, retail banking and online customer acquisition. He has spoken at several industry events including the Digital Marketing Symposium at the Jacob Javits Center in New York City. Ferranti received an MBA with specialization in Marketing and Information Systems from the University at Albany. He is on the Board of the Young Entrepreneurs Organization (YEO). In his free time, Ferranti is a fitness enthusiast and enjoys music, traveling to Italy, experiencing other cultures, and spending time with his family.
Wednesday February 9
Pop-Ups: Brand Boost or Brand Suicide?
Presenter: Anna Banks, VP Interactive Strategy, Harte Hanks
Wednesday November 10
Speaker: Perry D. Drake , Vice President of Drake Direct.
Perry D. Drake has been involved in the direct marketing industry for 17 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting and market research. Prior to this, Perry worked for approximately eleven years in a variety of roles at The Reader?s Digest Association. Perry?s initial position at The Reader?s Digest Association was as a statistician in the quantitative analysis department, applying segmentation, response modeling, test design and multivariate techniques. Later, moving into a product line role as Associate Director of Magazine Circulation Marketing, Perry assumed full strategic responsibility for all acquisition efforts including mailings to house and outside lists as well as renewal and billing efforts. More recently, Perry assumed responsibility for creating a new marketing services division in preparation for the new marketing database, systems and procedures being implemented at The Reader?s Digest Association. As Director of Marketing Services, Perry was responsible for a staff of over 40 marketing database professionals in support of marketing efforts for the entire U.S. business. In addition to consulting, Perry is an Associate Professor at New York University in the Direct Marketing Master?s Degree program since Fall, 1998 currently teaching ?Statistics for Direct Marketers,? ?Database Modeling? and ?Advanced Database Modeling? to future direct marketers. Perry was the recipient of the Center for Direct and Interactive Marketing?s ?1998-1999 Outstanding Master?s Faculty Award.? This honor was awarded to Perry in recognition of performing at a level above and beyond NYU?s standard of quality by providing exceptional academic services to both students and the program. Perry also lectures on testing and marketing financials for Western Connecticut State University?s Interactive Direct Marketing Certificate Program. Jointly with other faculty from Western Connecticut State University, he is also collaborating with the Direct Marketing Educational Foundation to develop a model curriculum for universities pursing the area of interactive and direct marketing. Perry is also a newly published author. His new book, Optimal Database Marketing, was released in April of 2002 by Sage Publications. This new book, which has received rave reviews by various industry professionals including the past chair of the Direct Marketing Association, delves into database marketing concepts and practices covering topics such as the process to evaluate database needs and then select a database vendor, analyzing and manipulating the customer data, segmenting the customer file, response modeling, strategic reporting including lifetime value calculations, and test design and analysis. It is a ?how to? book geared solely for the marketer wanting to better understand the practices and principals of database marketing. Perry has also authored many articles on the topic of database marketing for the various trade journals including DM News, Direct Magazine, Inside Direct Mail, and Target Marketing to name a few. He is also a regular speaker at industry conferences including the DMA conference, the NCDM Conference, and NY List Days to name a few. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. He is a member of the Direct Marketing Association, the Direct Marketing Club of New York, and the American Statistical Association. In addition, he is also a board member for the Direct Marketing Club of New York.
Wednesday September 8
Direct Marketing the Old Fashioned Way: Geezers Know What They Are Doing.
Presenter: Denny Hatch, President, Denny Hatch Associates, Inc
Every discipline from brain surgery to automaking?is based on the work of those who have gone before. We study their tests, capitalize on their successes and learn from their failures. In short, every art, science and industry has a set of secrets, rules, codicils, constraints and criteria that have been developed and refined over the years. No set of rules goes back further than those of direct marketing, which got its start on June 10, 1194. Amazingly, the same techniques that were developed in the 12th century are working today. The hotshot twenty-somethings who started the Internet had no use for us old timers. "This is a new medium," they said, "and a new paradigm that requires a new set or rules." Now they are gone and we geezers are still here, busier than ever, making money for myriad clients. If they had only listened to us? Denny Hatch is a 40-year veteran of direct marketing. He has been a former book club director, book salesman, advertising salesman and headhunter. With his wife Peggy, he founded the newsletter WHO'S MAILING WHAT! (now titled InsieDirectMail) and for a while was analyzing 15,000 direct mail packages a year. Currently he is a contributing editor of Target Marketing, Catalog Success and Fundraising Success magazines as well as a direct marketing writer, designer and consultant. He is the author of four business books and three published novels.
Members Only Luncheon
Monday May 27 12:30-2pm
Ruth's Chris Steak House
148 W 51st St
New York, NY 10019
2015-2016 Charter Members only
Wednesday September 14, 2016 - New York Athletic Club - 11:45-2:00 PM
Personlization: Critical New Research, and Dell's Innovative Vision
Speakers: Ernan Roman, President, ERDM Corp.; Carl Horton, Exec. Director, Global CRM, Consumer/Small Business, Dell Inc.
Ernan Roman's new Voice of the Customer research reveals personalization strategies are broken industry-wide. Costly initiatives to personalize the customer experience often end up frustrating customers, and this is especially true for Millennials. Ernan, along with Dell's Carl Horton explain the solution: rethink your personalization strategies to use explicit data from actual customer interactions rather than relying on implicit data to infer customer preferences.
Monday November 7, 2016 - New York Athletic Club - 11:45-2:00 PM
Speakers: Michael Abbott, Managing Partner and Digital Financial Services Lead, Accenture
Digital payments means many things: from making an everyday online purchase, to using Venmo to pay back your friend for your share of the lunch …all the way to disrupting the entire global payments industry if and when the likes of Apple and Google go in competition with Visa, MasterCard and Amex.
Mike Abbott joins us for an exclusive session following his keynote at Money 2020 in Las Vegas just a few days earlier. Mike's the top digital payments expert at the top financial technology consulting firm in the world -- in addition to having been CEO of the digital payment firm recently acquired by Google. So he knows this space like no one else.
Wednesday December 7, 2016 - New York Athletic Club - 11:45-2:00 PM
Young Marketing Leaders
- Linda Gharib, Director Marketing Communications, Wolters Kluwer
- Elizabeth Holub, Marketing & Performance Manager, Carl Fischer Music
- Sara Walsh, Chief Marketing Officer, Marks Paneth, LLP
Moderator: Ginger Conlon, Chief Editor, Customer Alchemy
Our panelists join us not only as rising stars, but as modern day marketing warriors doing battle with today's challenges of technology, globalization, diversity and media fragmentation. Understanding these challenges is vital, whether you are a young leader, are partnering with one, or count the next generation of marketing talent among your clients.
All three panelists face the extra challenge of being modern female marketing executives in old, traditional businesses: Marks Paneth, the Manhattan-based CPA firm, dating back to 1907. Wolters Kluer is a Netherlands-based publishing and information giant founded in 1836. Carl Fischer, music publishers here in Manhattan, launched in 1872, but one of its imprints traces its origins back to 1783!