The Marketing Idea Exchange
So What’s New?
Now in our 45th year, we’re one of the nation’s longest-running marketing societies. But we also stand for something that’s new. And that’s why we’ve just shortened our name to The Marketing Idea Exchange – or simply, The MIX – omitting the “D” for direct.
The reason is simple: the formerly distinct factions of “direct” and “general” marketers have merged! What’s more, the scientific, evidence-based regime we used to associate with direct marketing alone, now rules over the entire integrated marketing enterprise.
Quite simply: The MIX is dedicated to helping top-level marketing execs navigate this new, rapidly evolving and ever more complex landscape – bridging traditional silos like online & offline, print & broadcast, sales & marketing, agency & client.
Who Are We and What We Do
Senior level execs: Recruit C or SVP level marketing leaders to join.
Innovators: Invite game-changing entrepreneurs & media experts to speak.
Socratic: Challenge guest speakers with questions & comments.
Client-focused: Avoid vendor sponsorships or sales pitches.
Getting younger: Aggressively seek the next generation of marketers.
Omni-channel: Explore every angle of the marketing mix.
We are the brainchild of the late Nat Ross, the visionary who pioneered New York University’s marketing curriculum starting with one class forever immortalized as the “Nat Ross Course.”
With the same zeal he gave to education, Nat embraced the challenge of fostering strategic dialog between senior marketing execs via an “Idea Exchange” – an invitation-only luncheon roundtable held at either the Yale Club or NY Athletic Club and featuring a prominent guest speaker.
Over the years, we’ve had on our dais: Amazon.com founder, Jeff Bezos; Presidential candidates Steve Forbes and Jack Kemp; and New York Times journalists Frank Rich, Ruth Reichl, Alex Witchel and William Grimes.
Just in the past couple of years, we’ve hosted American Express CEO, Ken Chenault; New York Times advertising columnist, Stuart Elliott; and Interactive Advertising Bureau chief, Randall Rothenberg.
The MIX members come from leading corporations like AIG, Ameriprise, Carlisle Group, Conde Nast, Experian, Guthy Renker, Harte Hanks, JPMorgan Chase, Nestle, Publishers Clearing House, Telebrands, The Prudential, Time Inc. and WPP Group.
We’re also committed to sharing knowledge and employment opportunities with each new class of marketing graduates at leading New York universities including Pace, NYU, Baruch and F.I.T.
If you are a marketing thought leader…if you want to stay on top of the most innovative new ideas in marketing, we invite you to join The M.I.X.